Media Consumption, Writing

My Job is to Make You Happy

7 Comments 05 August 2010

Last night I went to a Natalie Merchant concert. While I know that it likely qualifies me as unmanly, Natalie Merchant is my favorite musician of all time, with the possible exception of The Beatles. She’s recently released her first studio album in seven years, and this was the first time I’ve ever had a chance to see her live.

It was awesome, of course. The music was phenomenal, and she was great–energetic and entertaining.

And, as I was sitting there in the amphitheater, I thought about writing (because I’m always thinking about writing) and how the structure of the concert related to writing a novel.

A little quick background on Natalie Merchant’s music: If we’re judging popularity based on radio performance, she was at her popularity peak early in her career, when she was the lead singer with 10,000 Maniacs and then with her first solo album, Tigerlily. Since that time she has moved out of mainstream pop and into other less commercially popular genres. Initially (with Motherland) it was in a more blues/rock direction, but then she dove headfirst into folk. Her 2003 album had old hymns and ballads, and her latest, Leave Your Sleep, is a collection of childrens poems set to music. It’s all really fantastic, amazing music, but it’s not anything you’d hear on the radio.

So, back to the concert. Natalie appeared without any dramatic entrance, strolling up to the microphone and launching into one of the songs off the new album–one of the poem songs.

The venue, Red Butte Gardens, is an outdoor amphitheater where you bring blankets and sit on the grass. You can bring your own food (and alcohol) and there were hundreds of little picnic dinner parties going on as the show started. And, since the concert was delayed more than an hour because of rain and lightning, the audience had had plenty of time to get preemptively drunk.

And, here’s the other thing I noticed about the audience: it didn’t seem like many people knew her music. They were fans of 10,000 Maniacs, or the mid-nineties solo albums, but not any of her non-radio songs. No one around me seemed to recognize anything from the new album–and the new stuff made up the entire first half of the show.

I was a little annoyed with the crowd, because it felt like no one was paying much attention to these new songs–and they’re really great songs, and the 8-piece band was fantastic.

But then, perhaps sensing the crowds detachment, she launched into a couple faster, more-upbeat songs. They weren’t her old radio hits, but you could definitely dance to them. And the crowd responded. People started getting up on their feet, crowding down toward the stage. And, after one particularly successful song that really engaged the crowd, she declared “Let’s do it again!” and was met with cheers.

And then she said: “My job is to make you happy.”

I had been annoyed with the crowd all of this time, because they weren’t fluent in Natalie’s songlist and they weren’t trying hard enough to get into the slower, more-unusual songs. But Natalie didn’t see it that way. She saw it as her responsibility to get the crowd engaged. And, when she saw what they wanted, she altered her performance to give it to them. (And, once they were engaged, she was able to give them more of what she wanted, too.)

It made me think about the responsibilities of an author and the role of the audience. I think a lot of the time we get it backwards. I’m not saying that there’s no place for books that are challenging might take some effort to get into, nor am I saying that we need to write pure fan service.

What I am saying is that readers don’t owe authors anything. No matter how famous the writer is, or how critically acclaimed and well-loved, readers are under no obligation to care. They don’t buy books because of charity. It’s not the reader’s job to make the author feel good. Instead, like Natalie Merchant said at the concert: “My job is to make you happy.” We, as authors, need to give readers a reason to care. We need to get you engaged, not just expect that engagement will happen without effort.

Your Comments

7 Comments so far

  1. Chris Johnson says:

    Rob,
    I like your basic premise, but “…with the possible exception of The Beatles.”?!?! Come on man, The Beatles are the greatest modern music act by a long shot. People can’t take you serious when you say just ridiculous thing like that;)

    Other than that, I really liked what you had to say. It was a nice response to something I have been thinking about lately. Bret Easton Ellis came out with a new novel that is a follow up to “Less Than Zero”. I read a small excerpt and was disgusted. It really was a step even below “American Psycho” and got me wondering what the purpose of his writing is. No matter the purpose, it is disgusting and does not make me happy.

    Curious of your thoughts on writers like Bret Easton Ellis, Chuck Palahniuk et al? While I am sure, that in their minds they have deep meaning and thoughtful social commentary behind their writings, really on the readers end it is nothing more than literary car accidents- so shocking it is hard to look away.

  2. Hmmm, I’m going to have to chew on this for a bit. Trying to figure out how this fits into concepts such as the long tail. Which fans am I supposed to engage? Is my goal to make as many people happy as possible? Or do I speak to the my true fans who buy my books because they are expecting a certain experience?

    In other words, when I buy a ticket to go watch Bill Cosby, I want to hear jokes. If I buy tickets to go listen to Alan Greenspan, I’d be ticked if all he did was say things like, “What’s the deal with Nutella?”

    You are right, we write to make other people happy, but I think we need to think about which audience we’re writing for, because what engages one person, turns another person off.

  3. Th. says:

    .

    I just found out she’s coming to my favorite local venue next week. I wish I had known earlier. Because she is awesome.

    Although I too would be unprepared. I’m still reeling that no one got me her new album for my birthday.

  4. admin says:

    Marion–

    You make a good point, and I don’t think I was clear enough in my post.

    I’m not saying that our job is to entertain at all costs–that if Alan Greenspan is getting bored looks he should tell jokes, and if that doesn’t work he should try juggling. Instead, I’m saying that when we present a product (like Natalie Merchant presented her concert) we should not blame the audience when they’re not engaged. Yes, it’s true that there will be some people who don’t like our books/music/etc, and we can’t be loved by everyone at all times, but when people don’t like our work, we can’t blame them.

    We don’t, as you suggest, have to accomodate everyone. We could very easily say “You don’t get it, and that’s fine, because I wasn’t writing for you.” But we can’t say “I wrote this specifically for you, and the fact that you don’t like it means you’re a moron.”

    Essentially, my premise is this: decide who you want to reach, and then the onus is on you to reach them. Authors can’t have an “if you build it they will come” perspective.

    Does that answer your question?

    Chris–

    I haven’t read Ellis or Palahniuk, so I can’t really comment. But I imagine that it’s a situation like what I was just discussing. Those authors aren’t under an obligation to accomodate your tastes, but, at the same time, they shouldn’t blame you for not liking what they wrote.

    (As for the Beatles: I totally recognize that the Beatles are superior to Merchant in talent, influence, “greatness”, etc. I love the Beatles–as evidenced by my “with the possibly exception” comment. I’m just saying that, when it comes to my overall listening habits, I probably listen to her more than I listen to them.)

    Th–

    You should get some tickets from a scalper. It was an awesome show.

  5. Joel says:

    This post ALMOST made me care…

  6. I am certainly a Natalie Merchant fan. Great voice. I first discovered her on 10,000 Maniacs – In My Tribe album. Somewhere around 1987 I believe. It was my older sister’s vinyl.

    How must a manly man act? I’m not one.
    (first time visitor to this blog)

  7. “Essentially, my premise is this: decide who you want to reach, and then the onus is on you to reach them.”

    That I can buy and agree with.


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I'm Robison Wells, the author of the YA dystopian-ish novel, Variant, released October 18, 2011 from HarperTeen.

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